How to Add a Video to Shopify: A Step-by-Step Guide for Freckled Poppy

If you’re looking to enhance your Shopify store with engaging content, adding videos is a fantastic way to showcase your products and create a more immersive shopping experience. For brands like Freckled Poppy, using videos to highlight product features, share customer testimonials, or showcase behind-the-scenes content can increase customer engagement and drive conversions.

In this guide, we’ll show you how to add video to Shopify effectively, helping you captivate your audience and improve your store’s performance.

Why Add Videos to Your Shopify Store?

Before we dive into the process, it’s essential to understand the impact videos can have on your e-commerce store. Videos can:

• Showcase Products in Action: Customers can see the functionality and appeal of a product, especially for items that benefit from a demonstration (like fashion, home decor, or beauty products).
• Increase Engagement: Video content tends to grab attention and keep visitors on your page longer, which can positively affect your store’s SEO ranking and conversion rates.
• Build Trust: Sharing videos that show real customers using your products or a brand story video can help build credibility and trust with your audience.

Step-by-Step Guide: How to Add a Video to Shopify

1. Choose the Right Type of Video

Depending on what you want to highlight, decide on the type of video to add:

• Product Videos: Show your products in action, allowing customers to see details that photos can’t capture.
• Brand Story Videos: Share a video about your brand’s story, values, and mission.
• Customer Testimonial Videos: Display customer reviews and testimonials in video format.
• Tutorials/How-To Videos: Demonstrate how to use your products effectively.

2. Upload Your Video to a Hosting Platform

Shopify does not host videos directly, so you’ll need to upload your video to a third-party platform first. Some popular video hosting platforms include:

• YouTube: Great for high-quality videos and free hosting.
• Vimeo: A more professional option with customizable features, ideal for business use.
• Instagram or TikTok: If you have a social media strategy, consider embedding videos from platforms like Instagram or TikTok directly to your store.

After uploading your video to one of these platforms, you’ll be able to grab the video link or embed code.

3. Add the Video to Your Shopify Store

Once your video is uploaded to a hosting platform, follow these steps to add it to your Shopify store:

• Option 1: Embed the Video on a Product Page
  1. Go to your Shopify Admin Panel.
  2. Click on Online Store and then Themes.
  3. Find the theme you’re using and click Customize.
  4. Navigate to the product page or section where you want to add the video.
  5. Click Add Section, and select a Custom Content block.
  6. In the content editor, click on the Insert Video icon or switch to HTML view.
  7. Paste the embed code from YouTube, Vimeo, or any other hosting platform you’ve used.
  8. Save and preview the changes.
• Option 2: Add Video to a Homepage or Collection Page
  1. Go to Online Store > Pages in the Shopify Admin Panel.
  2. Select the page where you want the video to appear (like your homepage or a collection page).
  3. Click Insert Video and paste the embed code.
  4. Save and publish the page.
• Option 3: Use Shopify’s “Video” App If you’re looking for more flexibility and ease of use, Shopify’s app store offers apps designed for video embedding. Popular apps like POWr Video Gallery or Embed Videos allow you to easily add and manage videos on your store. Simply install the app, follow the instructions, and embed videos on product pages or collection pages.

4. Optimize Your Video for SEO

Adding videos to your Shopify store is great, but optimizing them for search engines is crucial. Here’s how you can improve video SEO:

• Title and Description: Make sure the title and description of the video on YouTube, Vimeo, or any other platform are keyword-optimized.
• Video Transcript: If possible, include a transcript of the video on the product page. This helps search engines index your content more accurately.
• Thumbnail Image: Choose a visually appealing thumbnail for your video that aligns with your brand and captures attention.
• Add Alt Text: Don’t forget to add alt text to the video embed code in Shopify to help search engines understand what the video is about.

5. Mobile Optimization

Make sure your video looks great on mobile devices, as many shoppers use their phones for online shopping. Shopify’s themes are typically mobile-responsive, but always double-check that your video plays correctly on mobile by testing the page.

Tips for Using Videos Effectively on Shopify

• Keep It Short: Attention spans are short. Aim for videos under 2 minutes, especially on product pages.
• Focus on Quality: High-quality videos that clearly show your products in their best light will drive higher engagement and conversions.
• Call to Action: Always include a clear call to action, such as “Shop Now” or “Learn More,” at the end of your video to guide users toward the next step in their shopping journey.

Conclusion

For a brand like Freckled Poppy, adding videos to your Shopify store is a powerful way to engage with your audience and drive sales. By utilizing shoppable videos, you can transform the way your customers experience your products, creating a seamless path from discovery to purchase. With the steps above, you can easily integrate videos into your Shopify store, providing a more dynamic and interactive shopping experience. Whether you’re showcasing your latest collection, sharing a behind-the-scenes look, or demonstrating how your products work, videos will elevate your brand and help you stand out in the competitive world of e-commerce.