In 2025, WhatsApp is no longer be just a multimedia messaging and chatting platform for your close ones. It has become a crucial business tool for generating business for almost all types of businesses. WhatsApp has provided WhatsApp Business platform for the exclusive business purpose.
WhatsApp Business platform is a free to use tool from WhatsApp and suitable for small and medium businesses.
For large organizations handling high customer data use WhatsApp Business API for their WhatsApp Marketing objectives.
WhatsApp Commerce is the new digital code of this era. Every business is keen to utilize it for their rapid growth.
In this blog post, we will discuss how to use WhatsApp Business to grasp the growth of business.
Every business brand today connects with their target audience, develops relations, gives deals and offers with WhatsApp Business Platform. To be in the race of business, they keep in touch with their existing customers as well as give offers, send promotional messages, notifications and broadcast messages about product updates and launching of a new product etc.
How To Use WhatsApp Business in 2025?
The main objective of WhatsApp Business is to help small to medium businesses to stay connected with their target audience and reach where they spend their online time.
It is the platform where business meets comfort.
Any business that is just starting WhatsApp to use for their business use on regular basis must know how to use the platform.
Let us get this in the easiest way. Find 3 main areas here, that are helpful in applying WhatsApp for business.
1. WhatsApp For Customer Support
Customer support must always be instant and prompt to skip any waiting period at both ends. Companies these days are leveraging WhatsApp for this reason to avoid delayed calls and late email replies.
WhatsApp platform supports brands to make that smooth customer experience; the lucrative part is that the customers are replying positively to this. They like chatting over calls or email, and WhatsApp works mostly in this situation.
Another advantage of leveraging WhatsApp for customer support is the maximum engagement rate. Your users quickly reply to you, and you can also revert asap.
2. WhatsApp For Customer Communication
As discussed above point, you can check your customer queries well by use of WhatsApp business and develop your daily interaction with them.
You can update your customers about the latest offers, update them on their order status, inform them about special offers, and more. This will help you to keep in touch with them regularly and build loyalty towards your brands.
3. WhatsApp For Marketing & Promotion
Many businesses use WhatsApp for business marketing and sending personalized messages regarding promotions. WhatsApp makes it easy to send personalized messages, with more interactivity.
Here WhatsApp is well aware about user’s privacy. You can send any promotional message if the audience or the individual has opted in for this. You need to plan strategically, with your marketing strategy on WhatsApp. You can experience growth and attract more buyers to your store.
5 Best Tips for effective use of WhatsApp Business in 2025
1.Make Efficient Business Profile
Your business profile creates the first impression in the user’s mind when they come across your business on WhatsApp. And as we know, the first impression longs forever. You would not like to miss this opportunity to make an initial impact.
Optimize your profile with all the needed information like your business name, phone number, business description, working hours, and more.
The one big advantage you have here is the entire access to your profile. So, you can completely tailor make it to your choice. We prefer using a friendly, professional tone while making your profile.
2. Make A detailed Product Catalog
Product Catalogs make it easy for customers to access products from your store, the latest offers, and more whenever they wish. Making a catalog is a must do task for e-commerce store owners.
In the WhatsApp Business App, you can make and add your products, classify them into various categories, and offer an entire description for each.
WebMaxy WhatsApp Commerce is the right tool for this.
3. Set A Welcome Message
Sending a welcome or greeting message makes the customer feel greeted well and special. It is a gentle way to say you are ready to listen and guide them.
Welcome messages can assertively impact the user experience and improve the chances of user satisfaction by offering the needed information instantly. Also, if they contact you during non-business hours, you can confirm your availability status to them.
Find a good example of welcome message:
‘Hi, James, Good to see you! How can I help you today?’
4.Create Automated Messages and Set Autoreplies
Multiple customers give up interest when the business does not reach out to them for their questions and doubts on time.
Setting a welcome message support sending quick messages when you are unavailable and communicating with them when you are going to become available to other than leaving them missing and frustrated. You can also make a WhatsApp chatbot for your website to assist them.
5. Create Broadcasts and Groups
WhatsApp Broadcasts allow you to interact with many users without creating a separate group. You can send a single message to 256 contacts without the users knowing each other as recipients. The users can start interacting with you to know more about you.
You can form a group of your buyers, and you can start communicating there. As the group admin, you can club events, remove members, add new members, and more.
WhatsApp Broadcasts are best for keeping the privacy of other buyers intact. Groups and broadcasts both features are great medium to maintain the conversation active with the users, and as a store owner, you must leverage that.
Conclusion
As an e-commerce store owner, you should use WhatsApp Business for the growth of your e- commerce store, which is already favorite by multiple users. If you are using Shopify, you can incorporate WhatsApp share button to your Shopify store which supports the customer instantly share the product via WhatsApp.
By using WebMaxy platform, you can enjoy the benefits of using WhatsApp Business more.
